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Any good designer will always start a project, not by jumping into designs, but by collecting key information to inform their design decisions. This simple, yet effective, design brief gives you the structure to do just that. It will help you ensure you ask the right questions up front so you save time down the road and make informed decisions in your design solutions.
Crafted by a seasoned Principal Designer with over a decade of experience, yeah, that's me.
It'll help you
Set up your design projects for success with a clear, focused brief
Gather essential context from stakeholders before jumping into design
Align on the problem, opportunity, and goals upfront—before assumptions derail your work
Avoid missing critical research, insights, or collaborators
Communicate effectively with your team and build trust through clarity and structure
Save time during the project by reducing rework, misalignment, or last-minute surprises
This guide is for you if…
You're an in-house product designer working on iterative improvements
You’ve ever jumped into design work only to realize key info or input was missing
You want a lightweight but effective way to kick off projects with alignment
Your team struggles with unclear expectations, shifting goals, or forgotten research
You’re ready to start acting like a strategic partner—without adding more meetings
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