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NOTION
Show the why, what, and impact of your design work — even without perfect data.
I built this template after 13 years in UX, leading design strategy at scale.
It’s the system I wish every designer used before kicking off a project — and after — to communicate the real value of their work.
Most project failures don’t come from bad pixels.
They come from bad starting points — unclear goals, missing context, or misaligned stakeholders.
This brief fixes that.
It'll help you
Align with stakeholders early — so everyone’s clear on what success looks like
Frame design work around outcomes — not just features or UI decisions
Communicate your impact confidently — even when data access is limited
Save time — by avoiding rework, duplicate research, or unnecessary feedback loops
Use it before a project to set direction — and after to show results.
What’s inside
A structured guide to walk you through every key part of the design process — from context to impact:
Context / Problem – What triggered this project and why it matters
Goal / Intended Impact – What change you’re designing for
Stakeholders – Who to align, involve, and influence
Current State – What’s working, what’s not
Design Hypothesis – The logic behind your choices
Approach / What You Did – Focus on rationale, not just visuals
Evidence of Impact – Show results, even without hard metrics
Reflection – What you learned, what moved the needle, and what you’d improve
Everything you need to turn intuition into influence.
Why it works
Because strategy isn’t just for PMs.
Designers who document the why behind their work earn more trust, more ownership, and more say in decisions.
This brief helps you:
Speak the language of business without losing your design voice
Build credibility in reviews and retros
Turn feedback sessions into growth moments
It’s not just a template — it’s a thinking framework.
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